This is no candy. CocoaVia delivers real heart-healthy benefits via chocolate pleasure.(CocoaVia first heart-healthy snack)
Heart disease remains the nation's No. 1 killer; so aging baby boomers increasingly seek foods with heart-healthy attributes. But this cohort in general, and women in particular, love indulgent products--particularly chocolate, a $14.5 billion category in the U.S., according to the National Confectioners Assn.
M&M/Mars offers a solution to the contradiction. After more than a decade of research into the health benefits of cocoa, Hackettstown, N.J.-based Mars Nutrition for Health & Well-Being, a new division of Mars Inc., launches CocoaVia, its first heart-healthy snacks line combining real chocolate pleasure with ingredients formulated to promote a healthy heart. (more)